Starting this week, every Friday I’m going to post a list of some of the best articles I discovered over the week. That and some of the more exciting news in all things related to LandlordMax (technology, real estate, entrepreneur, and so on). So without any further ado, let’s start the first Lazy Friday Reading Assignment!

• Apple, er I mean Steve Jobs, er I mean both since they are basically one and the same, just released this statement about why will not support Flash on the iPhone. To that, Shantanu Narayen (the CEO of Adobe) responded with this interview with the Wall Street Journal. Looks like things are only going to heat up.

• If you have, or are thinking of building, an Saas (Software as a Service), this is a great post on pricing it.

• It’s very easy to fall prey to the Sunk Cost Fallacy, so this article is a good reminder of why it’s always important to look at your ROI starting from now, and not to look always look at how much you’ve already invested.

• If you don’t believe the power of a good referral, then you need to check out this post about how a video post from a 16 year old blogger generated over 450,000 views and 90,000 comments from  a single video.

• Software estimate is very difficult (almost impossible I would say to do accurately). Here’s a list of 12 reasons why software estimation is so hard.

• It’s not just your imagination, buying a home is getting more and more expensive. It’s not just inflation, but the cost of a home relative to our salaries has climbed.

• How many of us are on Facebook? Probably most of us. How private is that information? What happens if Facebook starts to go the way of MySpace and starts running out of money? Will they sell your data to try and save the company? If you don’t think it can happen, just look at MySpace as it appears they may be selling some of their data.

• The database/software world may be in for a world of hurt if Massachusetts has it’s way. They want every company that stores any information in a database about a Massachusetts resident to be encrypted (which is fine), but more importantly they want you to file a Written Information Security Plan (WISP) and file it with the state. Failure to do so could results in large fines. Knowing how most government entities are with IT (lack of understanding), not to mention behind the times, I can’t see how this will help in any way other than kill innovation by causing normal companies to jump through hoops to support any Massachusetts residents. If it was me, I don’t know that I’d be interested in offering any support for Massachusetts. Who wants to file all that paperwork? Never mind very likely having to use older systems because that’s all they have had the time to certify (many government entities around the world are still on IE6 which is why Microsoft is still supporting it). Sounds like a disaster waiting to happen.

• Not all employees create an equal amount of revenue for their companies. The guys at 37Signals created a quick graph to show an example just how much more efficient some companies are at generating revenues from their employees.

• And as we all know, an iPhone 4 prototype was “lost” in the wild and found it’s way on Gizmodo. Whatever the truth is about how Gizmodo got their hands on the iPhone, John Chow wrote a post called “How to Get 20 Millions Views for Only $5000” about how it was worth it for them. Even if they end up having to pay a hefty fine.

And that’s this Lazy Friday’s first reading assignment. Hope you enjoy it. And if you have any suggestions for next week, please do feel free to email me or comment below.

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