How to Generate Traffic to Your Website – Bob Walsh Review
Bob Walsh recently gave a very positive review of my latest EBook How to Generate Traffic to Your Website on his blog 47Hats.com. To quote his blog post title “An Excellent Ebook for MicroISVs”
The following is an exert from his review:
“As someone who knows a fair bit about these topics, I found Steph’s down to earth – here’s-what-you-want-to-do-and-why – presentation very complete. His chapters on SEO, AdWords and press releases were some of the best material from a microISV’s point of view I’ve seen to date. Steph pulls from both the experience of his microISV – LandlordMax – and other sources to illustrate and illuminate his points.
The SEO chapter in particular is must reading for any microISV because it focuses on techniques that work today – not 5 years ago – and because it gives you for the time invested a solid set of strategies to start acting on now. MicroISVs seldom have the luxury to dive to the bottom of any of the many subjects we have to deal with.”
You can read Bob’s full review here. Thank you Bob for the great review!
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Ignorance is Bliss
There’s been a lot of panic recently associated to the collapse of Bear Stearn, one of the largest financial institutions in the world. Yes this is dramatic and will have far reaching consequences, but there’s something far scarier than that which pretty much everyone is overlooking. And in this case, this ignorance is what’s preventing the economy from collapsing. Ignorance is bliss!
Yes a major financial institution collapsed. Yes it happened in just a few days. Yes it’s a catastrophe. But there’s something far larger and more ominous looming just beneath the covers. The really really really scary part is that no one wanted to acquire them for pennies on the dollar without the Fed’s adding $30 billion to sweeten the deal!!!
Why is that? I can only come up with two reasons, both of which are incredibly scary.
- Everybody else is on the edge of insolvency and can’t afford a fire sale deal, even for pennies on the dollar.
- The number on the balance sheet are much worse than they appear and hence the revenues are collapsing (mortgages defaults are much much much higher than expected).
All I can say is WOW! Both of these options are incredibly scary and lead me to conclude that the worse hasn’t even yet begun.
[Disclaimer: Please note my numbers in the following analogy aren’t to scale as I haven’t yet had the time to fully absorb the details. ]
To take an analogy on a smaller scale, imagine that you own a house worth $600,000. Everything seems to be going fine, then within two days you somehow can’t meet your obligations. In other words you’ve become insolvent because of a cashflow issue almost instantaneously. Now imagine further that you can’t find any buyers for your house, even at $20,000. Yes the house does come with a mortgage that you have to assume, but it’s also being rented and is earning revenues. Up until a few days ago, you were supposedly maintaining profitability on it.
Which is scarier? The fact that you went insolvent or that there are no buyers when the house is going for a steal? By far the scariest thing is that there are no buyers. But now imagine further that to eventually get a buyer you need to have a third party (the Fed’s) add a large sum of money to make the deal happen. Getting pennies on the dollar wasn’t enough.
Which means either the revenues on the property weren’t exactly as good as you you stated or there is no one else with enough capital to buy a house at a fire sale price. I sincerely hope it’s because the deal wasn’t lucrative enough (the revenues weren’t as good as stated), otherwise the alternative is much worse and you can expect many more insolvency in the near future!
If it’s the later, than ignorance truly is bliss and might even save the economy!
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How to generate traffic to your website – John Cow Review
Today I got another great review of my latest EBook How to Generate Traffic to Your Website from John Cow. John gave it a very positive review which you can read in full here.
My favorite quote from his review is:
“Stephane absolutely knows what he’s talking about, and a lot of this is also coming from his personal experiences as a webmaster. We’ve got nothing bad to say – in fact, looks like we’re going to have to redo our own ebook in the making.”
John’s also found one small minor flaw on Page 68 which he’s making into a contest. The first one to tell him what it is will win $30 via PayPal. In other words if you find it first, you’ll be getting the ebook for free! I’ve since found it and will correct it as soon as he lets me know someone has won contest.
Thank you John for the great review.
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How to generate traffic to your website – Reviews and Comments
Reviews of my ebook “How to Generate Traffic to Your Website” are starting to appear online. Ian Landsman, founder of UserScape, commented earlier last week on his blog:
“Stephane yesterday released an interesting book on generating traffic to your site. It’s remarkably in depth. I’ve only read some of it so far, but what I’m most impressed with is the breadth of the coverage. It pretty much hits on everything someone starting a commercial website needs to think about. ”
Thank you Ian for the great comment.
And to add to this, yesterday Mani Karthik of Daily SEO Blog wrote a review of the ebook on BloggingTips.com. It was a very positive review. Below are some of the highlights:
- To my surprise I found that Steph has done an indepth analysis of the traffic generation process and the sheer volume of topics covered in the ebook itself, reveals the amount of research Steph has done to accomplish this book.
- In total, there are 11 chapters under the two sections that takes care of all the things (yes, I do mean it) that you need to know to create traffic to your website
- Honestly, each section and category in itself could’ve easily made into another E-Book and believe me there are lot of e-books out there which deals with only 1/220th of what Steph’s written about in thie ebook, but sells for a higher price.
- Steph’s done an amazing job on this ebook, and his hardwork is very evident from the research done, the topics and the sheer depth of information present on each topic.
- Every page is simply worth the money you pay. And it’s cheaper that all those “I’ll teach you everything in two minutes” kind of books.
But my personal favorite is: “I can assure you that this is NOT an ebook that will contain information that you’ve already read elsewhere.”
Thank you Mani for the detailed and very positive review. If you’re interested you can read Mani’s full interview here.
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InBoxer – Email Spam Filter for Outlook
About a year and a half ago I was getting really frustrated with the levels of spam my personal emails were receiving so I wrote a blog post asking what others were doing to reduce their email spam. Someone suggested SpamBayes, a free open source solution, which worked great for a while but then I had some issues with it. This eventually lead me to InBoxer, which is basically a commercial version of SpamBayes.
Over the last year or so it’s been amazing! It uses Bayesian spam filtering, so it took a bit to get it fully going. But once up and running things were great. Unfortunately, last week for some strange reason the database corrupted itself. Who knows why but it was frustrating. My greatest fear was that as I was launching my new EBook I’d be in the middle of training the Bayesian spam filter. I couldn’t ask for worse timing!!! In the middle of promoting the ebook I’d have to look at every single email as the spam filters wouldn’t be trained enough yet.
The good news though is that because of the volume of emails I get I was able to train the spam filter to a good enough level before the ebook launch. It has slowed me down a bit, but not nearly as much as I expected. And it’s reminded me of the appreciation I originally had for InBoxer when I first got it. For $40 it’s well worth it!
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LandlordMax is in the City Newspaper!
Looks like we made it in the newspapers again this last weekend! This time we were written up in the city’s major newspaper The Ottawa Citizen.
It’s a great article explaining the history of my company LandlordMax, who we are, what we’re about, and where we’re going. Very well written and very accurate. I have to say I’m impressed with Gary May, the journalist that wrote the article. He did a fantastic job with the facts. Thank you Gary!
For those of you who might have missed Saturday’s paper or aren’t from around here, you can also read the article online here.
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EBook is ready!
What an insanely busy week! But the good news is that the EBook How to Generate Traffic to Your Website: How to let people know you exist and get them to come to your website! I promised is finally now available for purchase.
The Table of Content for the book is:
Section 1: Time Based Traffic Generation Techniques
- Chapter 1 – Search Engine Optimization (SEO)
- Chapter 2 – Content
- Chapter 3 – Freebies
- Chapter 4 – Blogging
- Chapter 5 – Socialize
- Chapter 6 – Social Network Sites
- Chapter 7 – Web Directories
- Chapter 8 – Miscellaneous
Section 2: Money Based Traffic Generation Techniques
- Chapter 9 – Google AdWords
- Chapter 10: Press Releases
- Chapter 11: Domain Acquisitions
Although the dedicated purchase page won’t be ready until tomorrow, for those of you who can’t wait, you can already start buying it here right now for $28.95. It’s less than the price of a dinner at the restaurant, and you’ll get a lot more out of it!
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EBook Update
Last week I mentioned I would have an EBook entitled How to Generate Traffic to Your Website: How to let people know you exist and get them to come to your website! ready for Monday this week. Well Monday has come and gone. I’ve decided to postpone it’s release until Monday next week (March 10, 2008). As I’ve always said in the past I’d rather release something of higher quality and value than to push it out to meet a date, even if I publicly stated it.
A preconception I’d also like to discount here is that EBooks are pure profit machines. Far from it. The work that involved in creating a good EBook is substantial. For my upcoming book Interview the Pros: What does it take to create a Successful Blog? which will be published in the traditional sense (both as a softcover and hardcover through bookstores like Amazon, Barnes & Nobles, etc.) I calculate I easily put in over 500 hours. For this EBook I calculate the total will be about 350+ hours. Assuming a 40 hour work-week, that’s about 2 months of full-time effort!
As I mentioned in my last post, a lot of the work was already done before I decided to finish and polish it a week or so ago. But 2 months worth of full-time work is not cost free. Just looking at the opportunity cost I’ve already invested a significant amount of money. As well each transaction is not free, there is a processing fee. It might be small, but let’s not forget it (There are other costs such as support, but we’ll ignore these as they’re harder to pre-calculate).
What I’m trying to get at is that the author of an EBook has the same risks as a software company. All the risk is front-loaded. That is all the time and money upfront has to be invested before any revenue is generated. That’s a lot of risk. Assuming a round rate of $100/hour, at 350 hours that’s $35,000 invested in the book ($100/hour is not my rate, it’s just a simple number to work with). Adding another 5% for transaction fees, that’s another $1750. That means that to balance out with a consulting gig I would need to generate $36,750! Only once I’ve achieved this revenue do I start to make any profit in comparison to straight consulting. If I don’t achieve it, I’ve lost money!
In other words:
- At $20/EBook I need to sell 1835 books
- At $25/EBook I need to sell 1470 books
- At $30/EBook I need to sell 1217 books
That’s a lot of Ebooks. If I want to break even selling 1000 EBooks I need to price it $36.50. If I sell less than $36,750 worth of the EBook than I’ve lost money!
EBooks are sold differently than traditional books, so the numbers are different. As an author of a traditionally published book you need to sell more copies to break even with your time, but I believe it’s easier. Firstly you’re not the only one selling your book, other reputable bookstores are listing your book (people search Amazon for example). Another disadvantage of EBooks is that have a shorter lifespan. For example the materials in this book may not be as relevant in a couple of years, so I need to make my revenues sooner than later.
Another large benefit with traditionally printed books is that they can easily be used to increase your reputation, credibility, etc. People generally put more worth into traditional books than they do EBooks, even though there are some very amazing EBooks!
Therefore the idea that EBooks are profit machines is simply not true. At least for high quality EBooks. Sure I could have just slapped together some text taken from here and there and made an EBook in a few days. Added some pictures and pretty graphs. But that’s not a high quality EBook. Such an EBooks revenues will be limited purely by my selling abilities. Instead I’d rather my EBook sell itself. There’s nothing as powerful as word of mouth marketing!
In any case, all this is to say my upcoming EBook How to Generate Traffic to Your Website: How to let people know you exist and get them to come to your website! release date has been postponed from this week to next week (March 10, 2008).
If you’re interested, come back on Monday to see if the book is available. And you can also subscribe to my RSS feed so that you don’t have to remember to come back, that or you can also subscribe to my email newsletter which will send updates to your email box directly.
See you next week!
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How to Generate Traffic to Your Website
Since I finished my book Interview the Pros: What does it take to create a Successful Blog? (it’s been sent to my publisher and is now going through an editing phase) I’ve been reconsidering finishing my previous book about online sales and marketing. What really brought this thought forward was buying and reading Bob Walsh’s ebook MicroISV Sites that Sell! It convinced me that I needed to finish it sooner than later.
Unlike Interview the Pros, which is going to be available on Amazon, Barnes & Nobles, etc., this second book will only be available as an ebook here. I chose to go the ebook route because of the time and costs it takes to get something to print. The material in this ebook is much more time sensitive and therefore I felt it wasn’t valuable to wait until it could be available in print. I did try to keep the content as timeless as possible but some of the information will become less pertinent quicker than a traditional book can afford. That’s the nature of the internet and online traffic generation.
The ebook will be titled “How to Generate Traffic to Your Website: How to let people know you exist and get them to come to your website!” Instead of focusing on the many aspects of marketing and sales as I originally planned, I decided the book would be more beneficial to you if I narrowed the focus to only how to generate traffic to your website.
The book should be ready by the end of this to early next week because I had already written a large portion of it before I wrote Interview the Pros and because it covers a lot of the same material I presented at a 4-day seminar on how to generate traffic for a website. It won’t be as encompassing as Interview the Pros, but it’s definitely loaded with valuable information. It’s got almost everything I’ve used to get this blog and my company LandlordMax to where they are today (a combined traffic of more than one million unique visitors a year).
If you’re interested, come back very soon to see if the book is already available. Like I said it should be available later this week to early next week if all goes well. And if you want to save yourself some effort, you can also subscribe to my RSS feed so that you don’t have to come back each day. As well you can subscribe to my email newsletter which will send each of the blog entries I publish to your email box directly.
See you in a few days!
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LandlordMax Sales Mapped in the US
Last week in a discussion with LandlordMax‘s publicist Randy Ray over email, he asked me in which cities we had sales. That quickly reminded me of Ian Landsman’s post on his blog about his company’s customer map (HelpSpot). So I thought why not make a similar one for LandlordMax, a LandlordMax Customer Map if you will.
The map above consists of all the sales we’ve had in the US over the last year and a bit (excluding Alaska and Hawaii as well as Canada and any international sales). I originally had all sales but it was impossible to get any value from it. As well please note that each city is included only once, so if we have one or one billion sales of LandlordMax in New York city, it’s only considered as one dot here. I didn’t know how to scale up the map points, so if anyone knows how I’d be appreciative if you could share.
As well I’d like to give a quick thanks to GPSVisualizer.com for their free service. I took the easy way and had their site generate this map. It’s a great tool! Otherwise I would have used the following PHP code by Monte Ohrt as recommended by Ian.
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